FIZZ is a an alternative caffeinated drink featuring flavored coffee with a hint of fruit and carbonation.

The initial design was lacking in a brand story and also needed to be updated to fit within the new Revelator brand.

 
Also, there were some legibility issues many customers noticed...

We wanted to create a brand that was fun, targeted to a new generation of coffee drinkers and potential future Revelator customers.

Old Can Design

Fizz Logo

The logo was an organic feeling, hand-lettered type that included bubble shapes inside of the word to make it feel light and airy.

Can Art

FIZZ flavors were Lemon, Tangerine and Cherry. Because the fruit colors went from yellow to orange to red I thought of an idea where the sun was setting though out the day in different geographical locations based on the fruit flavor of the coffee.

Lemon Can

Lemon was set in the hills of California during the day time.

Tangerine Can

Tangerine was set in the towns of Mexico during dusk.

Cherry Can

Cherry was set in mountains of Northwest America.