Dancefest Productions

The client had the desire to rebrand their studio as well as their two main events Balletfest and Jazz on Tap.

I knew I wanted to stay away from too much iconography of "dancers" because that is what everyone is doing.

I also wanted to keep things classic in black in white (like music keys) but allow the brand to have pops of metallic rainbow surprises along the way to modernize the brand and just give it interest.

The brand and the two dance festivals all needed to work together but have enough legs on their own. Below is the execution.